Public Relations and Fundraising Managers

General Information

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

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Workplace at a Glance

What you can expect to experience while on the job

  • Responsibility
  • Exposure to job hazards
  • Physical activity
  • Decision making
  • Repetitiveness
  • Level of competition
  • Time pressure

Industry areas

  • Colleges, Universities, and Professional Schools
  • Management of Companies and Enterprises
  • Advertising, Public Relations, and Related Services

Job Outlook

Employment of public relations and fundraising managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. As online social media increase the speed at which news travels, public relations managers will be needed to address good and bad news for their organization or client. Organizations continue to emphasize community outreach and customer relations as a way to enhance their reputation and visibility. Public opinion can change quickly, particularly as news spreads rapidly through the Internet. Consequently, public relations managers will be needed to coordinate and help respond to news developments in order to maintain their organization’s reputation. Fundraising managers are expected to become increasingly important for organizations (such as colleges and universities) that depend heavily on donations. More nonprofit organizations are focusing on cultivating an online presence and are increasingly using social media for fundraising activities.

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Salary

State-by-state Salary

Gray states indicate no data available

$154,280
$57,110
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Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 72%
  • Some college 11%
  • Master's degree 6%
  • Post baccalaureate 4%
  • Post-master's certificate 4%
  • High school 0%
  • Doctoral degree 0%
  • Associate's degree 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • First professional degree 0%
  • Post-secondary certificate 0%

Knowledge

  • Customer and Personal Service
  • Sales and Marketing
  • English Language
  • Communications and Media
  • Administration and Management

Skills at a Glance

Skills helpful in this career

  • Verbal skills
  • Critical thinking & problem solving
  • Equipment operation & maintenance
  • Math & science skills
  • Technology design & control
  • Leadership
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